{"id":358,"date":"2023-11-15T20:23:37","date_gmt":"2023-11-15T20:23:37","guid":{"rendered":"https:\/\/www.sesglobal.com.au\/blog\/fun-brands.html"},"modified":"2023-11-15T20:23:37","modified_gmt":"2023-11-15T20:23:37","slug":"fun-brands","status":"publish","type":"post","link":"https:\/\/www.sesglobal.com.au\/blog\/fun-brands.html","title":{"rendered":"Fun brands"},"content":{"rendered":"

26 of the Best Brands on Instagram Right Now<\/h1>\n\n\n\n\n

Take Target for example. The brand uses its charm to put customers in a good mood as soon as they walk through the doors. \u201cTarget has this aura,\u201d says Bernard Sosnick, a retail industry analyst with Gilford Securities. \u201cIt\u2019s a wonderful place to go into and shop and everybody loves Target.\u201d<\/blockquote>\n\n\n\n\n

14 of the Happiest Brands of All Time<\/h2>\n\n\n\n\n

Your brand and its employees can get happy, too, by seeing what these 14 brands \u2013 the happiest brands of all time \u2013 are doing right.<\/p>\n\n\n\n\n

Do you have this type of feeling when you recognize one of your favorite brands in the marketplace? A study by Isobel and Cog Research also defined happy brands as playful, happy, trustworthy, generous and optimistic.<\/p>\n\n\n\n\n

So, how do you know if a brand is happy? Its customers may exhibit the following behavior: they\u2019re willing to stand in line (physically or figuratively) for a new product, they regularly interact with the brand on social media, they subconsciously smile or their heart skips a beat upon spotting the logo.<\/p>\n\n\n\n\n

One of the best examples of an all-encompassing happy brand is Coca Cola. Its brand vision is to be the universal icon for happiness. In other words, if you drink Coke, you are instantly happier. The brand generated happiness among consumers with its many initiatives over the years–from viral jingles to philanthropic campaigns.<\/p>\n\n\n\n\n

One of the most popular, is the Share-a-Coke campaign. Common names were printed on labels of the bottles, encouraging consumers to share a coke with a friend of that name. This campaign resulted in thousands of pictures of Coke bottles shared on social media and spread to 70 countries. Now, instead of a friend\u2019s name, you can customize the label with a song lyric, Happy Birthday greeting or names of the bride and groom as a wedding gift.<\/p>\n\n\n\n\n

Now, how can you elevate your brand to Coke status? Let\u2019s take a look at some real-life characteristics of the happiest brands.<\/p>\n\n\n\n\n

Build Emotional Connections With Customers<\/h2>\n\n\n\n\n

\u201cThe brands of the products we use are how we show people who we are,\u201d says Pierre Chandon, professor of marketing at INSEAD.<\/p>\n\n\n\n\n

It\u2019s hard not to watch a Pampers commercial without getting misty-eyed, gently placing your hand over your heart, and suddenly becoming overwhelmed with baby fever. The brand appeals to its customers maternal instincts by informing them, touching their hearts and providing a quality product.<\/p>\n\n\n\n\n

For example, their Better for Baby campaign shows the special moments babies have with family members and even friendly strangers. \u201cBabies bring out the best in all of us. That\u2019s why there\u2019s nothing we wouldn\u2019t do to make life better for baby,\u201d is the mantra.<\/p>\n\n\n\n\n

Take Target for example. The brand uses its charm to put customers in a good mood as soon as they walk through the doors. \u201cTarget has this aura,\u201d says Bernard Sosnick, a retail industry analyst with Gilford Securities. \u201cIt\u2019s a wonderful place to go into and shop and everybody loves Target.\u201d<\/p>\n\n\n\n\n

\"target\"<\/p>\n\n\n\n\n

Starbucks makes customers feel good about themselves. \u201cI think the best brands are those that create something for consumers that they don\u2019t even know they need yet,\u201d says former vice president global creative at Starbucks, Stanley Hainsworth. \u201cWhen people are surprised or delighted by how a brand can change their lives by just making it a little bit better–or a little bit more fun or a little more performance-oriented–that\u2019s when they start creating a connection with that brand.\u201d<\/p>\n\n\n\n\n

\"starbucks\"<\/p>\n\n\n\n\n

Remind customers of their childhood, nostalgia.<\/h2>\n\n\n\n\n

When you see the Campbell\u2019s brand, do you automatically picture a warm, steamy bowl of soup on the kitchen table, surrounded by a loving family? Nearly, 150-years-old, a Campbell\u2019s brand product is in 88% of American households. Its newest campaign, Real, Real Life perpetuates the core messaging of \u201creal food that matters for life\u2019s moments.\u201d<\/p>\n\n\n\n\n

\u201cOur goal was to sort of take what Campbell\u2019s has always been about and convey it in a fresher way,\u201d says Yin Woon Rani, Campbell\u2019s VP-marketing activation.<\/p>\n\n\n\n\n

Offer a Feeling of Escape<\/h2>\n\n\n\n\n

How often have you gotten lost in work while listening to a song with your Apple earbuds? Alternatively, you\u2019ll see people dancing, smiling and having fun in its ads. \u201cApple was always about what\u2019s possible, what the imagination can unlock,\u201d said brand and marketing specialist, Alessandra Ghini, who worked with Apple. \u201c. we put the emotional spin on the iPod, and that\u2019s where you got the aspect of musical joy that could release your inner self, the colorful silhouette.\u201d<\/p>\n\n\n\n\n

You probably can\u2019t count how many times you\u2019ve gone down the rabbit hole of YouTube videos, only to find a few hours of have passed by. The brand\u2019s tagline, Enjoy the videos and music you love, upload original content, and share it all with friends, family and the world, implies connectedness, and a sense of unlimited opportunity. How many users have started their own channels, with hopes of becoming the next big star?<\/p>\n\n\n\n\n

Have a Strong (& Happy) Corporate Culture<\/h2>\n\n\n\n\n

When you think of video games, ping pong tables and happy hours in the office, which brand comes to mind? Yes, that\u2019s right–Google. The brand pretty much paved the way for bringing fun to office culture. More than fun Google doodles and a playful logo, the brand has more personality than most tech companies.<\/p>\n\n\n\n\n

\"google<\/p>\n\n\n\n\n

The key to a contagious, happy brand is happy employees. Zappos does this well by focusing on both happy customers and happy employees. \u201cOur belief is that a company\u2019s culture and a company\u2019s brand are just two sides of the same coin,\u201d says Tony Hsieh, CEO and founder of Zappos. \u201cThe brand is just a lagging indicator of the culture.\u201d 75 percent of Zappos customers are repeat customers–a clear indicator of happy, loyal customers.<\/p>\n\n\n\n\n

Great at Social Media<\/h2>\n\n\n\n\n

At risk of sounding cliche, social media is an integral part of the brand culture. A brand that is not on social media is dying. Your customers are on social media, so you should be just as active. They want to see your personality shine through. Responding to customer concerns on social media is an art. They should feel your genuine concern–not a stale, templated response.<\/p>\n\n\n\n\n

To take it a step further, happy brands can actually make a connection with their customers–instead of churning out company updates and ignoring customer concerns. AT&T took this on, with its @ATTCares Twitter handle and initiative to respond to customers directly, and solve issues.<\/p>\n\n\n\n\n

\"att\"<\/p>\n\n\n\n\n

J. Crew cultivated a social media following that has improved its bottom line. Customers who follow the brand on social media (specifically Facebook) actually spend twice as much as its average customer. Why you ask? The bright, fun imagery in each Facebook post elicits excitement for the next purchase.<\/p>\n\n\n\n\n

\"jcrew\"<\/p>\n\n\n\n\n

The brand also doesn\u2019t shy away from addressing customer questions and concerns, and offering a solution.<\/p>\n\n\n\n\n

\"jcrew2\"<\/p>\n\n\n\n\n

Consistent In Brand Voice and Experience<\/h2>\n\n\n\n\n

Trust is important to a happy brand\u2019s customers. The happy brand must be great at storytelling, and that story must be consistent with the customer experience.<\/p>\n\n\n\n\n

Amazon takes the top spot in brand trust with its customers. \u201cWith millions of products, 24\/7 access, superior search and browse technology, user reviews and many other sources of in-depth product information, Amazon.com offers a superior purchase experience, \u201c says Brad VanAuken, chief brand strategist for The Blake Project consultancy.<\/p>\n\n\n\n\n

Lego has been around for nearly 90 years, and still remains popular among consumers–both children and adults. The product has only changed slightly over the years, however the customer experience has improved, sustaining high demand and trust. The brand is focused on building happiness into its customers, with its Partners in Play initiative. Through play, Lego encourages parents to allow children to build life skills such as confidence, independence and self-expression.<\/p>\n\n\n\n\n

\"lego\"<\/p>\n\n\n\n\n

So, how do you add your brand to the lineup of happy brands? Use the characteristics we discussed as a checklist to provide \u201cpleasure and enjoyment\u201d to your customers. Define the story you want to tell your customers, and build trust with a consistent buying experience.<\/p>\n\n\n\n\n

Ready to build a happy brand? Create Brand Guidelines to get started.<\/p>\n\n\n\n\n

26 of the Best Brands on Instagram Right Now<\/h2>\n\n\n\n\n

\"Instagram<\/p>\n\n\n\n\n

Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.<\/p>\n\n\n\n\n

\"New<\/p>\n\n\n\n\n

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