McDonald’s is surrendering control of its dollar menu to franchisees as fast-food chains battle for budget shoppers<\/h2>\n\n\n\n\n
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- McDonald’s is making changes to win over budget shoppers with adjustments to its $1 $2 $3 menu and the return of the 2 for $5 Mix and Match deal.<\/li>\n\n\n \n\n
- Franchisees will have more control over the $1 $2 $3 menu starting in January, meaning that the new year could bring fewer \u2014 or more \u2014 items on your local value menu.<\/li>\n\n\n \n\n
- On Friday, the 2 for $5 Mix and Match deal returns, now offering the fresh-beef Quarter Pounder as an option.<\/li>\n\n\n<\/ul>\n\n\n\n\n\n
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<\/p>\n\n\nAccess your favorite topics in a personalized feed while you’re on the go. download the app\n\n\n<\/p>\n\n\n\n\nMcDonald’s is making some changes to win over budget-conscious shoppers.<\/p>\n\n\n\n\n
On Thursday, the fast-food chain announced it is bringing back the 2 for $5 Mix and Match Deal, as well as revamping its $1 $2 $3 menu.<\/p>\n\n\n\n\n
McDonald’s is revamping its $1 $2 $3 menu in early January, allowing local franchisees to have more flexibility regarding what is and is not on the menu. For some customers, that could mean fewer \u2014 or more \u2014 items on the value menu.<\/p>\n\n\n\n\n
“Local markets and owner\/operators will have the opportunity to offer delicious food and beverages at a great value on the $1 $2 $3 Dollar Menu, while also meeting the tastes and preferences of their local customers,” McDonald’s representative Andrea Abate told Business Insider in an email. “Because the enhancements to the $1 $2 $3 Dollar Menu are more locally driven, the number of items may vary by market.”<\/p>\n\n\n\n\n
All McDonald’s locations will continue to offer $1 soft drinks and $2 small McCaf\u00e9 beverages. Beyond that, it will be up to local franchisees to decide what items make the menu.<\/p>\n\n\n\n\n
Additionally, starting Friday, McDonald’s 2 for $5 deal returns for a limited time. The deal allows customers to order two menu items \u2014 including the Big Mac, Filet-O-Fish, and 10-piece McNuggets \u2014 for $5. This time around, McDonald’s is adding the Quarter Pounder with Cheese, made with fresh beef, as a new option.<\/p>\n\n\n\n\n
McDonald’s has spent the last year grappling with how to win over budget shoppers. The $1 $2 $3 menu, launched in early January 2018, was supposed to fill the hole that the death of the Dollar Menu left in 2013.<\/p>\n\n\n\n\n
However, the $1 $2 $3 menu did not become the silver bullet that some had hoped. Franchisees said the menu didn’t live up to the hype. One day in March, the company’s shares fell 4.8%, marking the worst dollar decline in history, following a RBC Capital Markets note that said the menu had failed to resonate with customers. In October, the chain cut the Happy Meal from the menu.<\/p>\n\n\n\n\n
The chain has struggled to use the $1 $2 $3 menu to drive traffic, which is typically the point of value menus. Neil Saunders, the managing director of GlobalData Retail, wrote in a note in October that McDonald’s “has focused too strongly on the Dollar Menu.”<\/p>\n\n\n\n\n
At the same time, McDonald’s has also been facing backlash from franchisees.<\/p>\n\n\n\n\n
In October, franchisees formed the chain’s first-ever independent franchise association in order to push back on some corporate practices and initatives. As franchisees say they struggle to grow traffic and margins, turning over greater control of the value menu could be one way in which the company’s corporate leadership hopes to make peace.<\/p>\n\n\n\n\n
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McDonald\u2019s Is Giving Out Free Fries Every Week for The Rest of the Year and Twitter Is Ready<\/h2>\n\n\n\n\n
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<\/p>\n\n\n\n\nFast food restaurants on Twitter can be totally savage, and no one is safe! Though the likes of Wendy\u2019s, Taco Bell, Burger King and other food-centric Twitter accounts have be known to lob insults at one another every now and again, it turns out that regular people and yes, even celebrities, aren\u2019t immune to a [\u2026]<\/p>\n\n\n\n\n
As part of an effort to get customers to download the McDonald\u2019s app, the fast food chain is sweetening (or should we say, salting?) the deal with some offers that are almost too good to be true.<\/p>\n\n\n\n\n
Believe it or not, one such coupon will give app users a free medium fries every Friday. To get your free, sodium-packed eats, all you need to do is download the app, and make a purchase of at least $1, which is especially easy given the Golden Arches\u2019 beloved Dollar Menu.<\/p>\n\n\n\n\n
What\u2019s more? The free fry promotion, which quietly began on Friday, July 6, isn\u2019t just going to last for a week or two. Instead, McDonald\u2019s plans to run this epic deal through December 30, 2018.<\/p>\n\n\n\n\n
Related: Celebrity Foodies <\/h3>\n\n\n\n\n
Per the McDonald\u2019s website, other can\u2019t-miss deals include $1 sandwiches through September 30, though some popular items are excluded, and a free soft drink which, like the fries deal requires a $1 purchase and is valid through the rest of the year.<\/p>\n\n\n\n\n
From Monday, July 16, until Sunday, August 12, users will also have the power to vote on deals they would like to see. Possible coupons include savings on breakfast items, McFlurries and more.<\/p>\n\n\n\n\n
Related: Celebrities Stuffing Their Faces <\/h3>\n\n\n\n\n
Corn on the cob. Hot dogs. Pizza. You name it! Click through to see your favorite celebrities stuffing their faces<\/p>\n\n\n\n\n
Not surprisingly, Twitter was overjoyed at the prospect of free fries and other less expensive McDonald\u2019s goodies. Check out some reactions below:<\/p>\n\n\n\n\n
Tell Us: Are you psyched about free fries?<\/em><\/p>\n\n\n]]><\/p>\n","protected":false},"excerpt":{"rendered":"
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