Search Engine Optimisation
Appear on the first page of Google in the organic listings – SES Global specialises in multiple listings on the first page.
| What is Search Engine Optimisation (SEO)? |
Search Engine Optimisation (SEO) is the process of improving your website's visibility to search engines for important keywords and phrases that are relevant to your business. Usually, the more visible your site becomes, the more visitors it will receive from the search results.
SEO includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimisation, website submissions and results reporting.
| Why do I need SEO on my website? |
The Internet is the fastest growing sales channel in the world and the Australian Internet Advertising industry is growing at 100%. This growth proves that the way people make decisions about finding where businesses are, and where to buy things they want, has changed; Google and other search engines are now an important part of the research into finding out where to buy.
Search Engines outperform all other media in driving visitors to websites with 85% of Internet users citing search engines as the primary method to find websites. 93% of users don't look further than the first two pages of search results and 56% of first page clicks go to the very first result.
Most prefer to use another search engine rather than click past the first 10 results. 33% of users believe companies found in the top search results are a major brand in their specific product/service category.
SEO is becoming increasingly important for businesses all over the world.
