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Search Engine Optimisation

SES Global specialises in a multi-phase implementation of Search Engine Optimisation on all types of websites. Read the below FAQs for more information or call 02 4721 4333 to speak with an SEO Representative.

How does SEO get my website higher on Google?

Online traffic is so enormous, that even slight changes can have amazing results. We do SEO the right way, therefore we're able to start making your site more "visible" to the audience you want. You will see results!

What is SEO Anyway?

According to Wikipedia, "Search engine optimisation SEO, is the process of improving the visibility of a website or a web page in search engines via the 'natural' or un-paid 'organic' search results." Organic traffic is free and therefore should be taken advantage of. It already is the highest source of traffic to your site, and it can be increased dramatically!


What does SEO involve?

SEO is quite indepth and unless you know what you are doing, a lot of the small but important things that help your website become visible to search engines can be over looked.

SEO includes on-going methods of optimisation like keyword research, implementation and development, competitive analysis and industry benchmarking, backend coding optimisation, website submissions and results reporting. Just to mention a few!

The Statistics

Search Engines outperform all other media in driving visitors to websites with 85% of Internet users citing search engines as the primary method to find websites. 93% of users don't look further than the first two pages of search results and 56% of first page clicks go to the very first result.

The Internet is the fastest growing sales channel in the world and the Australian Internet Advertising industry is growing at 100%. This growth proves that the way people make decisions about finding where businesses are, and where to buy things they want, has changed; Google and other search engines are now an important part of the research into finding out where to buy.

Most prefer to use another search engine rather than click past the first 10 results. 33% of users believe companies found in the top search results are a major brand in their specific product/service category.

SEO is becoming increasingly important for businesses all over the world.